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La Fiaba

La Fiaba is a commercial fashion film produced to advertise the launch of the 2021 spring-summer socks collection by Italian premium fashion brand DèPio. It was shot entirely on location in Botticino (BS), Italy – over the course of 3 days.

The film follows the dreamlike journey of a young girl through a darkly beautiful mansion, populated by a surreal chorus of masked photographers she escapes while confronting herself with a set of magical items inspired by fairytales.

A dreamscape of fashion

Within the narrative, the magic music box dearly kept by the girl represents the passing of time, of which it is the magic guardian – while also becoming a symbol of fashion and style, carrying over as they cyclically regenerate.

The film was shot on a set of vintage Irgonglass lenses providing a warm, lightly glowing look to the many practical lights used. Three different cuts of the film exist in different lengths (respectively 9, 7 and 5 minutes).

PRODUCER

Luca Ferrara

WRITER

Luca Ferrara

DIRECTOR

Luca Ferrara

TYPE

Commercial

YEAR

2021

COUNTRY

Italy

FORMAT

Digital

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