La Fiaba is a commercial fashion film produced to advertise the launch of the 2021 spring-summer socks collection by Italian premium fashion brand DèPio. It was shot entirely on location in Botticino (BS), Italy – over the course of 3 days.
The film follows the dreamlike journey of a young girl through a darkly beautiful mansion, populated by a surreal chorus of masked photographers she escapes while confronting herself with a set of magical items inspired by fairytales.
Within the narrative, the magic music box dearly kept by the girl represents the passing of time, of which it is the magic guardian – while also becoming a symbol of fashion and style, carrying over as they cyclically regenerate.
The film was shot on a set of vintage Irgonglass lenses providing a warm, lightly glowing look to the many practical lights used. Three different cuts of the film exist in different lengths (respectively 9, 7 and 5 minutes).